Affiliates are individuals or entities that partner with a business or organization to promote its products or services in exchange for a commission or a percentage of the sales generated through their marketing efforts. This type of marketing is known as affiliate marketing.
An affiliate program is a marketing arrangement in which a business (the merchant or advertiser) rewards third-party partners (affiliates) for driving traffic or sales to the merchant’s website through the affiliate’s marketing efforts. In essence, it’s a performance-based marketing strategy where affiliates earn a commission for each sale, lead, or action generated through their promotional activities.